"Well, now..."

Dick Curtis has died. He was 95 years old. He played the part of the state trooper in one of the best moments in Oregon marketing history. The product being sold wasn't bad, either, for its time.

It was a different moment. And a good one. May he be flashing those pearly whites behind the pearly gates.


  1. I remember walking through the Blitz plant in the early ‘50s. Wasn’t a formal tour. We didn’t have a guide. Must have been fifteen refrigerators around the bottling plant, packed with beer.

  2. I grew up near the Ballantine brewery on the east side of Newark, N.J. in the '50s and '60s. My grandfather worked there. The company didn't sponsor coffee breaks. They offered beer breaks. Now, that's a *really* different time.

  3. The ranking in my paret of Washington County was Hamms, Oly, Heidleberg, Bitz. Rather astonished when my Wisconsin uncle showed up with Blatz.

  4. And let’s not forget Blitz-Weinhard’s lower priced product, Bohemian Beer. “When you’re low on dough, buy Bo!”

    1. If my memory serves me correctly, Biltz was once a buck and a quarter for a six pack

  5. Remember "BITTER BEER FACE"? And "Heidelboig. Ev'ryting's premium... except da price"?


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